Turn your business into a brand

Giles Etherington, brand specialist and founder of award-winning business, Brand Satellite, has announced his next ’28-day brand launchpad’ programme for small-business owners. The programme starts on 14 January 2025.

Giles says: “Your brand is the emotional and psychological connection your customers have with your company, product or service.

“But small business owners often find themselves caught up in the daily grind, leaving no time to think about creating a compelling brand for their business.”

The launchpad brings together a small group of business owners who give each other feedback, advice and encouragement as they turn their business into a brand in the space of 28 days:

“Participants engage in daily activities, with regular group feedback sessions,” explains Giles, who provides guidance through group and one-to-one sessions:

“Trying to create a compelling brand by yourself, without external perspectives is virtually impossible. This collective approach taps into the diverse knowledge, experience and perspectives of fellow purpose-driven business owners. It’s like having a board of directors for 28 days, to support and encourage you.”  

Giles’ support continues after the 28 days, in the form of bi-monthly one-to-one sessions.  While the programme is conducted online, one-to-one sessions can be undertaken in person for Edinburgh-based businesses.

The programme was nominated for the ‘Best Innovation in Business’ award at the Midlothian & East Lothian Chamber of Commerce Business Awards 2024.

To join the programme costs £2800 plus VAT, with various payment options available.

Registration: https://brandsatellite.co.uk/28-day-brand-launchpad/

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 Image: Kerstin Gruenling