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Edinburgh craft brewer Cold Town Beer named sponsor of city’s Neighbourgood outdoor summer food-and-drink market
Edinburgh craft brewer Cold Town Beer has been selected to be the official sponsor of Neighbourgood, the open-air, artisan food-and-drink market that returns to the city’s Stockbridge area this summer – running from 7 May to 27 July.
The deal, which unites two major names in the city’s food-and-drink sector, will see the beer firm supply a select range of its products to visitors to Neighbourgood, which launched in 2020.
The range will include Cold Town Beer’s Crisp Craft lager, cold-fermented Baltic IPA and Session pale ale.
There will also be capacity at the event to showcase other beers from the brewer, which handcrafts new flavours in small batches at its Cold Town House premises in the Grassmarket. Production will then be scaled up for wider distribution if they prove popular.
Neighbourgood, which has become one of the largest outdoor events of its kind in the city, takes place on sports fields by Portgower Place, behind Raeburn Place, and has attracted tens of thousands of visitors each year.
It focuses on stocking Scottish food-and-drink suppliers, and hosts live performances showcasing up-and-coming musical talent, with daily performances. This year will feature large TV screens showing major sporting events such as Wimbledon, with more attractions set to be added to the itinerary in due course.
Neighbourgood co-founder, Edward Wilson said: “We are very excited to partner with Cold Town Beer at the Neighbourgood Market. Their team brings a breadth of energy and experience, as well as sharing our brand values. We love to showcase the best of Edinburgh and Scottish brands and products, and Cold Town Beer is a prime example of this.”
Irma Jansen, business development and sales manager at Cold Town Beer commented: “We’re thrilled to be joining the Neighbourgood Market, bringing Cold Town Beer to the heart of Stockbridge, alongside an incredible line-up of local businesses. It’s an honour to be part of such a well-loved event that celebrates the best of our city.
“We can’t wait to serve our products to both existing and new Cold Town Beer customers, helping bring people together to create new memories – hopefully in the sunshine. We look forward to many great summers ahead, sharing fantastic beer and unforgettable moments.”
Image: Cold Town Beer and Neighbourgood, of left-right, Sean Cooper (Signature Group - Cold Town ambassador); Ruth Reid (brand and marketing executive for Cold Town); Catherine Mccluskey (business development and sales executive for Cold Town); Harry Ablethorpe (Signature Group - Cold Town ambassador); and Nicole Neilson (Signature Group - Cold Town ambassador)
